Who we are
We at Bee Kind want to revolutionize ice-tea drinks in a more healthy and natural way. Instead of adding unnatural sugars, the most healthy way is to use raw honey and mixing it with natural flavors found in nature.
Inspiration/Competitors
I’ve always looked up to the way how OLIPOP markets its products. They are bold in their wording in wanting to revolutionize how we think of soft drinks in a more healthy way. So to get a better sense of how I should design my campaign, I looked at various OLIPOP advertisements which helped influence the wording of my campaign.
Logo Design/Design System
In coming up with a design system I thought the best way to represent health and loving your body is through hearts. At first when sketching out my logo ideas I could not decide between adding hearts, making a floral pattern, or adding the bee. Thus I combined all these ideas as seen in my logo on the right to give it a more handcrafted design.
Can Design
The gradient designs represent a natural hue representing flowers seen in nature.
Billboard Advertisement Mockup
For this instagram story ad, it is based on the phrase "He loves me, he loves me not" when plucking the petals of a flower to make a decision.
A water botle with bee puns! For my merchandise designs I target consumers who are living a fit lifestyle, thus why I decided to go with a water bottle and shoe design.
